To resolve a series of concerns raised by the United States Federal Trade Commission (FTC), YouTube will globally implement, starting this Monday (6), the changes, announced in September, regarding the content aimed at children and data from underage users.
When he announced the changes, the company went so far as to say that they would certainly have “a significant commercial impact” on content creators aimed at children and teenagers. All of them must designate their content as made (or not made) for children in YouTube Studio, and the data of anyone who watches a video designated as “made for children” will be treated as coming from a child, regardless of the user's age.
In practice, this means that data collection in videos made for children will be limited “only to what is necessary to support the operation of the service,” according to the company. Custom ads will no longer serve, which could represent a drop in video yield for creators.
In addition to these changes, some features will no longer be available, such as comments, notifications, live chat, notification bell and others. Since November, creators have been able to designate whether the video content is childish or not, and YouTube itself has been using machine learning to identify elements that might classify the video as childish.
However, the definition of what is and is not done for children is still ultimately up to the FTC (in the USA, and consequently, on the platform). For this, a variety of factors are taken into account, such as the subject of the video, whether it emphasizes children's characters, themes, toys or games and more.
"Many content creators around the world provide quality to their audiences, and these changes will have a significant impact," wrote the company in a post on the official blog. With the changes, YouTube Kids should gain more relevance within the platform, with support for Smart TVs and connected devices.
With YouTube Blog