A Huawei seems to have an ambition to become the main point of attraction for independent developers of mobile games. The Chinese company announced the creation of a series of incentives for app developers who embrace the AppGallery, a platform created by the company to distribute applications on smartphones.

According to the disclosure, the incentive has a ceiling of US $ 35.681 (R $ 190.027,91 in direct conversion), applied in the campaign in the form of:

  • 85% of the micro-transaction revenue generated by the app for the developer
  • VIP technical support during the application publishing process
  • One thousand euros (R $ 6.363,40) credit on Huawei's advertising platform for the 30 best independent games on the App Gallery and support for the launch of the first campaign
  • Special space reserved in the exclusive “Indie Games” tab of AppGallery


AppGallery is Huawei's application distribution suite. Game developers can benefit from a new campaign run by the company. Image: Huawei / Disclosure

Mobile market grows rapidly

The campaign has been running globally since the 19th, and will last until December 14, 2020. For Dr. Jaime Gonzalo, vice president of mobile services for consumers at Huawei in the European market, the initiative is “ an important step in Huawei's continued commitment to investing in the developers".

"The mobile games industry has shown incredible growth in recent years and we are delighted to support more independent developers and studios in creating their games and making them available on the market," said Gonzalo.

The impression of the executive's growth is not without foundation: according to a survey by the market analysis company Statista, in 2020 the global mobile gaming market had revenues of US $ 77,2 billion (R $ 411,50 billion), with expectations of reach US $ 102,8 billion (R $ 547,95 billion) by 2023. For comparison purposes, the traditional game market, that is, consoles and PCs, earned US $ 57,73 billion (R $ 307,80 billion ) in the year, and the estimate for 2024 is 73,62 billion (R $ 392,52 billion).

Huawei's incentive program can be accessed by subscription link from the AppGallery.


Street: PocketNow