Apple Watches have remained increasingly strong in the market, according to indexes of research organizations. According to the latest data from Counterpoint Research, a data intelligence company in the technology markets of the mobile industry, in the year 2020, the Apple it sold almost 34 million smartwatches and expanded its market leadership in relation to its competitors.
Second, was China's Huawei with 11 million units sold. And closing the podium, Samsung won the bronze medal with 9,1 million smartwatches sold in the year.
The survey also indicated that 40% of Apple's figures were obtained during the fourth half of 2020. However, sales in wearables, in all, fell compared to the same period in 2019. With the exception of Apple, which increased its participation in the segment.
The research attributes the apple success to the Watch SE model, which, according to analyst Sujeong Lim, its influence will lead Samsung and other manufacturers to create similar options for customers looking for affordable top-of-the-line models.
Recalling that the wearable it is already the fourth most relevant product in the company's portfolio, behind only the iPhone, iPad and Mac, which already has more than 100 million users worldwide.
Those who have an iPhone can better enjoy the features of the Apple Watch, and this greater ease in the connectivity between the smartphone and the wearable helped to boost sales of the smart watch among those who already have the cell phone with the apple on the back.
The Above Avalon report estimates that currently the number of users who own an iPhone and an Apple Watch has already reached 10%.
This post was last modified on 7 March 2021 22:13