The global president of Microsoft products, Brad Smith, believes that the time to regulate artificial intelligence (IA) and ensuring data privacy in facial recognition is ending. For him, 2025 is a good deadline for the regulation of technology.

"In the second half of this decade, we will see practical applications of artificial intelligence spreading very quickly and we will pay a high price if we fail to regulate," said the executive during participation in an online debate on YouTube with Ronald Lemos, specialist in digital law, director of the Rio de Janeiro Institute of Technology and Society (ITS Rio) and visiting professor at Columbia University (USA).


For Smith, Brazil is well positioned to assume a global leadership in artificial intelligence.

Brad Smith
Lack of privacy in facial recognition worries the president of Microsoft.
Image: Shutterstock

“The first thing that needs to be done is to use the data. Without that, there is no way to use artificial intelligence very well. Finally, we will live in a world where the amount of data that can be used will reflect more than the size of a country or its population. O Brazil you can lead in that, but you need to open more data ”, he observed.

The biggest challenge, however, in the executive's view, is to impose limits in a way that “does not make innovation slow or slow the adoption of technologies that will be transformative for certain sectors of the economy”, he said, citing as an example of agricultural sector as one of the oldest in the world, but which will be transformed by AI.

Data privacy

During the debate, the executive also spoke about the importance of privacy in the data age. "The first thing I think about privacy is how bad things can get when something goes wrong," he said.

“In creating legislation for internet privacy, Brazil can learn from global and local cases. It is important to use these cases to recognize that privacy is a human right and that it needs to be protected, ”he said.

The Microsoft president also expressed concern about the use of facial recognition in monitoring cameras in public places, as is done with the security system manufactured by Huawei and used by the government of Bahia.

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For Smith, the use of this system in public places makes imposing limits more difficult, which, consequently, can put people's privacy in check.

“One of my concerns is that it can be used to identify participants in a peaceful protest. Or to stifle any event ”, he added.

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