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Brand owner Havaianas, Osklen and Dupé, Alpargatas took an important step to accelerate its digitalization. In a statement to the market released last Monday (3), the company announced the agreement made for the acquisition of software company and Ioasys management systems.

According to the document, the purchase of 100% of the share capital of startup is around R $ 200 billion. Payment for the transaction will be made over five years: part of it in cash and the rest in actions from Alpargatas.

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"This acquisition represents another important step in Alpargatas' digital transformation, with a focus on user experience," said the statement signed by Julian Garrido, director of Administration and Finance, Investor Relations and Strategy at Alpargatas.

Acquisition will also be important for Havaianas' growth. Photo: Alpargatas / Disclosure

Specialized in the creation of digital solutions and the development of applications and components in the digital universe, Ioasys has accumulated clients such as Banco Inter, Burguer King, Pfizer and Latam in their portfolio. Currently, the startup has almost 200 employees, according to Money Times.

Also according to the statement, “a team dedicated to enhancing the growth of the Havaianas brand in the pillars of global expansion, acceleration of online sales and extension of the product portfolio” will be created.

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Positive balance

The acquisition reflects the good moment experienced by Alpargatas. This is because the company ended the first quarter of 2021 with a net profit of R $ 135 million - an increase of 73,5% compared to the same period last year. Net revenue, in turn, grew 32,7%, reaching the mark of R $ 901,3 million.

“The Havaianas brand is stronger than ever, inspired by people in Brazil and around the world. The acceleration of growth and profitability in the first quarter was driven by the performance of the brand in the country and in the international markets ”, said Beto Funari, CEO of Alpargatas.

The digital sales of Havaianas and Osklen alone represented R $ 101 million in the company's balance sheet. And the already positive numbers may be even better in the future, since the acquisition of Ioasys should further enhance the brand of slippers most famous in Brazil.