Facebook CEO, Mark Zuckerberg, announced a few hours before Apple's Worldwide Developers Conference that the social network will launch a platform which shows creators how the different fees charged affect the revenue of their inventions.

According to The Verge website, the creator of Facebook has not confirmed the launch date of the new tool. However, he made it clear that paid online events, fan subscriptions, badges and the “next independent news products” will remain free to creators through 2023.

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Preview of the new Facebook platform
Preview of the new Facebook platform. Image: Disclosure/Facebook

The initiative is part of the policy adopted by Facebook in August, where the company promised not to charge for these resources until “at least” 2021. Zukerberg also pointed out that the company will in the future introduce a profit sharing, but it will be less than the 30% that Apple and others charge.

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The fight between Facebook and Apple is old

With the arrival of iOS 14.5 on iPhones in late April, apps like Facebook and Instagram were forced to ask users for permission to track activity on other websites and apps. But to prevent individuals from refusing to collect data from apps, social networks from Mark Zuckerberg threatened to make their services paid.

In messages with the new Facebook and Instagram terms of use, apps reinforce that activities collected on other sites and aplicativos help keep services “free of charge”.

Zuckerberg expressed his displeasure with Apple's new policy. That's because App Tracking Transparency, made available in iOS 14.5, requires apps to ask for permission to collect user data, which can limit the practice. Consequently, the tool will affect the triggering of personalized ads, which corresponds to 97% of the values ​​obtained annually by Facebook.

In January, Mark Zuckerberg said that Apple's move clearly targets "your competitive interests", in addition to damaging businesses of smaller companies on Facebook and Instagram.

The Facebook CEO also said that App Tracking Transparency could increase the cost of Internet, since several free apps, dependent on advertising, may become paid for the decrease in revenue.

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