Mark Zuckerberg reveals that his projections for the future of Facebook go far beyond the current project of building a set of aplicativos to compete in the media market. Facebook's CEO indicated efforts to explore the metaverse, a space shared between the online and offline. The intention announced by the entrepreneur is to build a more maximalist version of the social network.

revealed in Snow Crash, A science fiction novel written by Neal Stephenson in 1992, the metaverse refers to a convergence of realities – augmented and virtual – in a shared online space. In other words, it is nothing more than a collective universe that recreates the real experience in the environment digital. You can think of it as the successor to Internet mobile.

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According to The Verge, bringing the metaverse to life is the newest ambition of Mark Zuckerberg, founder and programmer of Facebook. The entrepreneur's plan is to build a more maximalist version of Facebook over the next few years, encompassing social presence, office work and entertainment in a synchronized space.

“You can think of the metaverse as an embedded internet, where instead of just seeing the content, you're on it. And you feel present with other people like you're in other places, having different experiences that you couldn't necessarily do in a 2D app or webpage, like dancing, for example,” says Zuckerberg.

The metaverse is an integrated environment, where instead of just seeing digital content, you experience and interact with it. Credits: Shutterstock

According to the CEO of Facebook, the metaverse perspective will make it possible to create a more natural set of computing platforms and experiences. In other words, the new reality should make people more present with others rather than simply interacting through the social network.

“One of the reasons we're investing so much in augmented and virtual reality is that cell phones came around the same time as Facebook, so we haven't been able to play a big role in developing these platforms. So they didn't develop in a very natural way, from my perspective. People shouldn't browse things in terms of an app grid. I think we interact much more naturally when we think about being present with other people,” says Zuckerberg.

The Facebook CEO's intentions come at a time when the US government is trying to rein in its business. In an antitrust suit, US officials are challenging the takeover of Instagram and WhatsApp and seeking to limit Facebook's ability to make future takeovers.

At the same time, the project involving the metaverse can bring great opportunities for other organizations. Zuckerberg doesn't believe his company (or anyone else) will manage the metaverse. For him, the shared environment is part of a vision that encompasses many companies and all of them must join this “incorporated internet”, operated in a decentralized manner. He just hopes to be the pioneer.

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