This Monday (9), the International Day of Indigenous Peoples is celebrated in several countries, including Brazil. The date was created by the United Nations (UN) in 1995, in order to guarantee human rights to native peoples. This is, therefore, a day of struggle for the communities and also a day of great work for the influencers indigenous people, who found in TikTok a tool to raise the debate about their needs. By valuing the culture, these content creators seek to raise awareness among the non-indigenous population.

According to UOL, Brazil has recorded, in recent years, an exorbitant increase (about 150%) in cases of violence committed against indigenous peoples, including: homicide, racism, ethnic-cultural discrimination, invasion and exploitation of territories.


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Faced with a scenario of intimidation and denial of rights, several influencers have used their profiles on TikTok to make people – especially the younger generations, who use the platform a lot – to reflect on the urgency of fighting prejudice against indigenous peoples. In addition, these content creators use the social network to extol the material and immaterial wealth of the community they are part of as a way to reaffirm their ancestry.

At TikTok, indigenous influencers praise their origins and call for an end to the different types of violence against indigenous peoples.
Credits: FG Trade/Istock

In commemoration of the International Day of Indigenous Peoples, we have separated five profiles of influencers on TikTok to expand your range of information and help you to better understand the importance of valuing indigenous culture.

Kaê Guajajara

Kaê, from the Guajajara people of Maranhão, has 66,4 million followers on TikTok and is recognized for different works, mainly for her performance in Coletivo Azuruhu, created by indigenous artists to support their peers in music, literature and audiovisual. In addition to being an actress, singer, activist and influencer, Kaê is also the author of the book “Uncomplicating with Kaê Guajajara: what you need to know about native peoples and how to help in the anti-racist fight”.


Unite with indigenous peoples in defense of the land. The cold you are experiencing today will be one of the imbalances that will intensify going forward.

♬ original son – Yakarri

Mari Guajajara

Like Kaê, Mari belongs to the Guajajara people. She is 21 and owns a craft store along with her family. Here, the Tentehar Guajajara sell numerous handmade products. In addition to promoting her products, Mari produces content that breaks indigenous stereotypes for her 11,5 million followers on TikTok.


Think about a boring insistence 🤡🤡#viral

♬ original sound – Alfa Games29


Maira Gomez, better known as Cunhaporanga or Jügoa, is part of the Tatuyo community in Amazonas. The 21-year-old girl, artist in paintings with Urucum/Jenipapo, decided to share on TikTok what daily life is like in her community and became a success among her approximately 6 followers.


@kaviripo_official and @tatuyo_official ❤️ #tiktokindigen #indigenous

♬ original sound – Jūgoa

Katú Mirim

Katú has black ancestry, on her mother's side, and Boe Bororo, an indigenous people who live in the state of Mato Grosso, on her father's side. She, however, was born in the interior of São Paulo and was adopted by a non-indigenous couple when she was still very young. Today, in addition to being an influencer, Katú Mirim is a rapper, actress, composer and activist for indigenous causes and LGBTQIA+. Through the lyrics she sings, she portrays the history of colonization through an indigenous perspective and highlights their experiences, identity, gender and sexual orientation. The rescue of ancestry is one of the content she shares on TikTok with her 5,583 followers.

noah alef

Noah Alef comes from Pataxó, an indigenous community in southern Bahia. Despite being young (21 years old), Noah already has a brilliant professional career. He started out as a painter, but recently decided to dedicate himself to a career as a model for Way Model, the same agency as the famous Sasha Meneghel and Alessandra Ambrósio. The indigenous use the profession of model as a way to seek more representation for their people. On TikTok he shares his daily life and raises important issues, such as prejudice, for his more than 1,3 followers.


Since many ask a little about culture, I came to bring some meanings from our painting. #fy #foryou #indigenous with @suhyasun

♬ You Got It – Vedo

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