World leader in the market of streaming of games, Twitch reached the milestone of 12,2 billion hours watched between January and June 2021. The new record represents a gain of almost 50% over the same period last year. Some franchises of games traditional ones, such as League of Legends and Grand Theft Auto V, influenced this result. However, unexpected trends were also successful on the platform: movies and series, DJ's shows and even sleepers' lives.

The numbers reached by Twitch in the first half of 2021 were observed by detailed reports from the managers Rainmaker.gg and StreamElements, responsible for providing data for the game streaming business. According to the opinion, the increase in hours attended by the platform represents about 50% compared to the same period last year, largely because of the hardening of the pandemic in several countries, such as Brazil.

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According to UOL, already consolidated games, such as League of Legends, are part of the recent success of hearing from Twitch. In February of this year, LoL managed to dethrone GTA 5 as the most watched game on the platform, reaching an impressive 144 million hours watched. What's more, throughout the semester, the public spent around 912 million hours watching the game's matches.

The Vtubers also became “fever” at Twitch in early 2021. And despite the name, the phenomenon has nothing to do with the BBB's Viih Tube. It is a broadcast style that emerged several years ago in Japan and consists of adding an avatar filter (inspired by the anime style) to replace the face. In this way, content creators play games, talk to the public, do interviews and record covers, all without showing their true appearance.

Consolidated games such as LoL and already famous predispositions such as Vtuber were decisive for Twitch's record audience. However, new and unusual trends also influenced the gain: inspiration from series, virtual shows and even sleepers' lives. Credits: DisobeyArt/Shutterstock

The current champion of the public of the Vtuber modality is the American streamer AdmiralBahroo, who reached 2,5 million hours this month and had the help of no less than 18 professionals for his productions. Twitch has recently added a tag for this type of content, indicating that the business can grow even further.

The information report also signals that Twitch still relies heavily on major influencers for the success of broadcasts. The Brazilian Gaulish streamer, who has more than 50 thousand subscribers, is an example. He achieved the feat of spending the first six months of 2021 in the Top 10 worldwide, adding 90 million hours watched on the platform, especially with the game Counter Strike: Global Offensive.

Unusual trends at Twitch

Classic analog games have also gone viral in game streaming. Chess exceeded 20 million hours watched in early 2021 on Twitch, influenced by the series The Queen's Gambit – which premiered in October 2020 on Netflix, but continues to impact pop culture. In addition, the fact that the series is starring a woman also seems to have helped the streamers of the category. Three made the Top 10 in February: Canadian sisters Alexandra and Andrea, from BotezLive, in seventh; and the Hungarian Anna_Chess, in tenth.

But Twitch doesn't live only from games. The pandemic has not only changed people's habits and the way they relate to each other, but it has also brought about redirects in the market for music. With no live shows or events, the platform has become a haven for DJs and other music producers. In January alone, Twitch added 24 million hours watched in this segment. The same month in 2020 scored just 4,6 million. Production videos and interviews are also successful: the specialized magazine Rolling Stone channel reached 26 million followers in five months.

In contrast to animated virtual shows, zero action-based broadcasts have also gone viral. In March, the ratings-winning lives featured content creators literally producing nothing, just sleeping. Naps will total more than 2 million hours watched.

More than half of those hours were from the North American streamer Ludwig Ahgren, who grew 404% between February and March. His big catch: for every new subscriber on the channel, he added a few seconds to live, in a strategy known as a subathon. He ended up spending 30 consecutive days online – much of the time sleeping. Similarly, runner-up in the category, Matthew “Mizkif” Rinaudo, allowed channel donors to tap anything on their headphones to wake him up.

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