Positivo Tecnologia announced this Monday (25) that it has entered into a partnership with the Chinese Transsion Holdings. Now the Brazilian will also represent the premium cell phone brand Infinix on national soil — the model that inaugurated this partnership was the Infinix Note 10 Pro.

You can learn more about the Infinix Note 10 Pro smartphone in this matter here.

The deal will give Positivo the power to manufacture, market and provide specialized technical assistance in Infinix products in the country.

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“The alliance allows us to reinforce the strategy of further advancing our core businesses, expanding the important portfolio of cell phones and acting competitively in the intermediate and premium range in the opportune smartphone market in Brazil,” said Hélio Rotenberg, President of Positivo Tecnologia.

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The Transsion group, owner of the Infinix brand, is a company that operates in over 70 countries and focuses part of its business in the smartphone niche.

Considered the sixth largest company in the world in the sector, responsible for the sale of more than 174 million devices in 2020, according to data from the IDC consultant.

And who is Infinix?

Infinix is ​​the company's premium brand and the fastest growing in the portfolio of Android phones made available by the company. Between 2018 and 2020, sales of devices jumped 160%. In the first half of 2021, growth was 85%. 

Launched in 2013 with a focus on the gamer audience, the brand, according to the manufacturer, gained space in different markets where it was launched. 

Infinix Note 10 Pro is the first product of the partnership with Positivo
Infinix Note 10 Pro is the first smartphone launched in partnership with Positivo. Image: Infinix/Disclosure

Booming cell phone market in Brazil

The cell phone market in Brazil is heated. Even with the pandemic, the segment had revenues of BRL 71,7 billion in 2020, a growth of 16% compared to 2019. 

Smartphones, in turn, are the best-selling electronic products in the country. In all, approximately 48 million units were sold last year. 

The models with the greatest demand, according to IDC, are in the range of R$1,1 thousand and R$1,99 thousand (83%) and from R$2 thousand to R$2,99 ​​thousand (88%). It is estimated that this market will grow 3% in Brazil in 2021.

Main Image Credits: Positive/Disclosure

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